Alex, Lollywood has cemented itself as a bold voice in Southern streetwear, with pieces like your distressed overstitch denims and the instantly recognizable leather bear book bags. What sparked the creation of Lollywood?

**Alex Wayne:** "Lollywood is a love letter to the South, but it’s also a challenge to the status quo of streetwear. Growing up here, I was inspired by the textures of my environment—worn denim, cracked leather, the imperfect beauty of things that have a story. Lollywood was born from that intersection of nostalgia and innovation. I wanted to take those roots and create something that felt global yet undeniably Southern."

Your designs have this handcrafted, deeply personal aesthetic. What does the creative process look like for you?

**Alex Wayne:** "It’s all about the details. The distressed overstitch denims are more than just garments—they’re narratives. Each stitch, tear, and patch is intentional, almost like a form of wearable storytelling. The leather bear book bags, on the other hand, are my way of injecting whimsy into functionality. They’re playful yet sophisticated, designed to make a statement. I always approach my work with a sense of craftsmanship that honors the material and the story it’s telling."

Lollyworld seems to be more than just a brand—it’s a whole creative universe. How does that shape your approach to design?

**Alex Wayne:** "Lollyworld is where the magic happens. It’s not just about the clothes; it’s about the world they exist in. I want people to feel like they’re stepping into a universe where Southern culture meets modern artistry. Whether it’s through pop-ups, collaborations with local creators, or digital experiences, Lollyworld is about building community and sparking imagination. It’s a space where the gritty charm of the South collides with a global perspective."

Looking ahead, what’s next for Lollywood and Lollyworld?

**Alex Wayne:** "I’m really excited to push the boundaries of what Lollywood can be. More experimental capsule collections, unexpected partnerships, and immersive events. Lollyworld is about evolution—it’s a living, breathing concept. At its core, though, it will always be about celebrating individuality, storytelling, and the soul of the South."

Lollywood feels like it’s reshaping the streetwear conversation. Any last thoughts for your audience?

**Alex Wayne:** "Streetwear is storytelling, and Lollywood is my way of amplifying the voice of the South in that narrative. It’s about more than clothes—it’s about connection, culture, and creativity. If you’re wearing Lollywood, you’re part of Lollyworld. Welcome to the family."