fashion – Mother of them all: Biba
London in the sixties gave rise to a true icon and the mother of what we know today as the “concept store”, Biba. In a time where people were just discovering self expression through their clothing, Bárbara Hulanicki managed to transcend to the future and create a revolutionary lifestyle space that emphasized not only luxury and fashion but value.
Utilizing her prowess as a designer and unique production model Hulanicki was fast fashion before “fast fashion” ensuring Biba stayed on the bleeding edge of ready to wear and quality going from sketch to rack in short weeks. Her emphasis on merchandising and becoming a one stop shop for life was unrivaled, Biba featured several floors and departments and even an nightclub for guests to experience nightlife. Celebrities heralded Biba as the “it” location for londons elite and set the foundation for the 10 Corso Comos and DSMs we all know and love today. We at RESIDENCE are dedicated to providing an unparralled and immersive lifestyle retail experience to customers and wish to continue Miss Hulanicki’s quest of having your cake and eating it too.